W Hotels

Aided in development of a social content playbook to transform W Hotels into a digital global subscription brand. Following recommendations outlined in said playbook, I provided content for the W Hotels global Twitter account to showcase the brand’s passion for music, design, cocktails, and fashion, and developed relationships with trendsetters by acknowledging their content and expertise.

For a good time, call @mirowatches. http://t.co/X0dHKWKool

— W Hotels (@WHotels) May 13, 2013

Better pool your resources, because this next trend at @FastCoDesign could go through the roof! http://t.co/e48glQ8Guo
— W Hotels (@WHotels) April 26, 2013

The future's so bright for @GoldieGoldsmith, we've gotta wear some @OG_Sunglasses shades! http://t.co/deRJnGBECs

— W Hotels (@WHotels) April 3, 2013

The architects at @gluckpartners really went to town on this NYC house! http://t.co/EaIiIN38FA
— W Hotels (@WHotels) April 24, 2013

It's time to saddle up and hit the town with the Pony Express! @Liquor can help you "stirrup" a great time. http://t.co/zFgXq5jgGX

— W Hotels (@WHotels) April 13, 2013

Musician and artist @djspooky is really cutting the ice in the @metmuseum artist residency program. http://t.co/3U2piYBbWN

— W Hotels (@WHotels) May 1, 2013

Let's raise a toast for the perfect marriage of rhubarb and vodka at @fandw! http://t.co/yngbyf1OVV

— W Hotels (@WHotels) May 11, 2013

Say hello to @HelloBleached! We know what'll be in your head for the rest of the day. http://t.co/Oc0BnkMhtd

— W Hotels (@WHotels) April 17, 2013

Thanks to @Dezeen for this great feature on the @DesignMiami & @WHotels Designers of the Future Award winners! http://t.co/DdERGB4ui5 #WDOF

— W Hotels (@WHotels) April 11, 2013