The Need for Constant Change in Twenty-First Century Organizations

Abstract There is no denying that twenty-first century organizations require new techniques for handling change. Traditional, twentieth century organizations that wish to embrace technology and move into the twenty-first century must reevaluate their culture and adapt to an environment of constant change. Dynamic innovation is a must. Lewin’s Forcefield Analysis model is especially helpful when redefining the culture of traditional twentieth century organizations. Corporate visions must be defined to establish and maintain culture that transcends