What Basic Friendship Rules Can Teach You about Community Management

When called upon to explain what it takes to be a good community manager, I often feel like I’m writing a children’s book on how to be a good friend. Truly, good community management is not difficult to figure out, but many people are intimidated by the new avenues of communication in social media and lose sight of how easy it can be to establish a connection with a group of people. If you follow

Lord of the Likes: Taming the Feral Community

While working on a recent project, I was asked to manage a branded Facebook community that already had a very active following. Problem was, the brand presence up to that point was minimal and the community resembled something from William Golding’s Lord of the Flies. Lacking an official brand voice, a group of extremely engaged advocates rose to power. Though their participation and assistance was appreciated, there was a clear need for an official presence in

The Lucky One

I’ve never considered myself to be an especially lucky person. I’m not unlucky, either; I simply get by with doing what feels right in the moment. This is precisely why I didn’t think twice about my actions when I sat down at my rickety dorm room desk and joined my first social network in the fall of 2000. This decision seemed completely obvious. I was new to town and interested in independent music, so I

The Need for Constant Change in Twenty-First Century Organizations

Abstract There is no denying that twenty-first century organizations require new techniques for handling change. Traditional, twentieth century organizations that wish to embrace technology and move into the twenty-first century must reevaluate their culture and adapt to an environment of constant change. Dynamic innovation is a must. Lewin’s Forcefield Analysis model is especially helpful when redefining the culture of traditional twentieth century organizations. Corporate visions must be defined to establish and maintain culture that transcends